Jude's Real Estate Rumblings

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Stapleton redevelopment on course for 15-year plan

An article from the Denver Business Journal, reports that according to the company and those monitoring the project’s progress, developer Forest City Enterprises Inc. is on track as they are nearly halfway through the expected 15-year redevelopment of Denver’s former main airport, Stapleton International.  Dick Anderson, former CEO of the Stapleton Development Corp., said a variety of for-sale housing, despite metro Denver’s soft housing market of recent years, continues to be built at Stapleton, and industrial and retail development has been relatively strong.  The 4,700-acre Stapleton project currently includes 3,200 single-family houses, rowhomes, condominiums and other for-sale housing as well as 400 apartments.  Commercial real estate already built includes the 740,000-square-foot Quebec Square and 1.2 million-square-foot Northfield Stapleton outdoor shopping centers; the multiple-block East 29th Street Town Center with shops, offices and restaurants; and roughly 200,000 square feet of office space.
http://www.bizjournals.com/denver/stories/2008/08/18/story12.html?b=1219032000^1685222

www.judesandvall.com

25% of home sales result in loss

25% of home sales result in loss

Values have fallen so far in many cities that sale prices don't cover what sellers originally paid. That means more hard times before markets recover.

By Les Christie, CNNMoney.com staff writer

NEW YORK (CNNMoney.com) -- More homeowners than ever are selling at a loss, propelling the real estate market deeper into crisis.

In the 12 months that ended June 30, nearly 25% of all homes sold nationwide fetched less than sellers originally paid, according to real estate Web site Zillow.com.

While the nation's double-digit decline in home prices has been well documented, the new report underscores the economic force of those price declines. Homeowners are walking away with much less in their pocket when they sell. And that affects more than the real estate market.

"It's stunning what's happening out there," said Stan Humphries, Zillow's vice president of data and analytics, who looked at statistics that date back to 1996. "The numbers are the worst we've seen and it's not just the magnitude of the problem but the scope - so many markets are affected."

In Merced, Calif., 63% of homes sold during the past 12 months brought in less than what the owner paid. Prices there have fallen 40% over the past 12 months and 56% from their 2006 peak.

About 63% of sellers in Stockton, Calif., lost money during the same period, 60% in Modesto, Calif., 55% in Las Vegas and 38% in Phoenix.

And the trend has worsened in recent months. In Merced, 74.9% of sellers took a loss when they sold during the three months ended June 30 compared with just 28.7% during the same period in 2007.

The experience of one would-be seller in Cape Coral, Fla., illustrates the kinds of losses sellers are suffering. The homeowner, who asked not to be named, paid $147,000 in 2003 for a three-bed, two-bath ranch. Prices have dropped there more than 22% in the past 12 months.

He said he made a 10% downpayment and spent big on upgrades, including two renovated baths. The house was appraised at $279,000 two years ago. Two months ago: $140,000. He has been trying to sell it for more than a year and has dropped the price to $129,900.

"It's terrible," he said. "I'm taking a major loss. I'll probably have to bring a check to the closing."

The short-sale solution

Many sellers are so underwater that their only solution is a short sale. Elsa Bell, a claims adjuster, bought her Riverside, Calif., house in 2006 for $330,000, using a no-down-payment loan. In April she put the house on the market for $275,000, but it hasn't sold.

"The bank is willing to do a short sale, and we have an offer of $170,000 on the house, but we believe the bank will turn that down," Bell said.

A short sale is when a lender agrees to take less than the amount it is owed on a mortgage and forgives the remaining debt.

For Bell, whatever the sale brings, it's going to be a lot less than what she paid.

The good news is that she should get out of the deal fairly clean. Since she has little invested, she has little to lose. The bad news is that a short sale may mean a hit to her credit score.

Nationwide, nearly a third of all homeowners who bought since 2003 owe more on their homes than the homes are worth. And those that, like Bell, put little or none of their own money into the home purchases, are more likely to try to sell short or simply abandon their homes.

"They hand over their keys and walk away from the homes," says Danielle Babb, a real estate investor, instructor at the University of California Irvine and author of "Finding Foreclosures."

That adds to foreclosure rates. Zillow reported that nearly 15% of U.S. existing home sales during the last 12 months involved foreclosed homes.

That trend will almost surely continue.

In Stockton, Calif., 2006 buyers now owe a median of nearly $171,000 more than their homes are worth. In Salinas, Calif., 2006 buyers now have median negative equity of $161,000, and in Merced, the figure is nearly $160,000.

Broader impact

A plethora of sellers taking losses can have a chilling effect on people's lives, says Dean Baker, co-director of the Center for Economic and Policy Research in Washington.

People don't want to sell at a loss, so they put off their plans, whether it's a move for a better job opportunity elsewhere or trading up to a larger home.

"That will delay the [market correction]," said Baker. "It takes time for people to recognize that [these losses] are real."

A quick turnaround is not likely. More than $200 billion in adjustable rate mortgages are scheduled to reset during the second half of 2008, according to the National Association of Realtors, and loans of all types defaulting at high rates. There is also about 11 months of inventory at the current rate of sales.

"With $3.9 million unsold homes on the market, prices will have to come down even more before the market stabilizes," said Zillow's Humphries. To top of page

www.judesandvall.com

No Cost Marketing Tools for Your Listings

No Cost Marketing Tools for Your Listings
By: Karen Boyd

It’s a catch-22 for us real estate agents.  On one hand, in this highly competitive “FOR SALE”-saturated market, our sellers need us to deliver maximum exposure for their listings, in order to get that coveted “SOLD” sign up in their yards.

But on the other hand, as entrepreneurs keeping a watchful eye on our business bottom line, we need to make sure that every 1 dollar we invest in marketing our listings is 100 pennies well-spent.

Is this the cruel, mutually exclusive fate we must face when marketing our real estate listings?!

Don’t despair – there are actually a variety of FREE (really!) marketing tools that you can tap into, to add to your aggressive & targeted marketing plans for your listings, or to rejuvenate an on-going marketing effort.  They are “FREE” in the sense that although they’ll take some of your time and input to initiate, they will not deplete your direct marketing or advertising budgets.

  • PrimoPDF.com:  Instantly turn any document, flyer, brochure, etc. into a .pdf.  This gives you a better way to email listing flyers/info to other agents and the public; post info on web pages; re-produce/print for hard copy marketing pieces.
  • Postlets.com:  Classifieds at their best!  With this one site get your listings on Craig’s List and other classified sites such as Backpage.com, Google Base, HotPads, Oodle, Trulia, Vast, Zillow.
  • ZeeMaps.com:  Create interactive maps that show your listings and/or their neighborhoods, then put them on your web site or incorporate them into your marketing materials.
  • WellcomeMat.com:  Upload true videos of your listings and/or their neighborhoods.  Why not use your seller as the tour guide/host?!  Also search for local videographers.
  • Box.net:  Store your documents online here and access them from any web browser.  And for your listings -- establish specific folders for your clients & edit documents and photos.
  • Zoho.com:  Don’t have expensive presentation software, spreadsheet software, project management software?  Access these plus more than 12 other applications from this web site.
  • Guru.com:  Build your “staff!”  Search for free from a database of more than 100,000 freelancers, to find professionals to help you with designing marketing materials, writing ads, enhancing your Web content, more.
  • Flickr.com:  Create a free account to post and share listing photos and videos.  For a few dollars, take it a step further by printing them to cards, photo books, even postage stamps.

And always remember -- follow state and federal real estate marketing regulations when you utilize any marketing media, be it print or online.

In addition to these free tools to help you boost the exposure on your listings, there are dozens of other free (and “low cost”) tools out there to help you build your real estate business & expand your network in this tough market.  Just keep your eye out, your mind open, and your creativity unleashed!



About the Author
Karen Boyd: As a “triple threat” real estate professional, Karen Boyd is an active real estate agent, an Accredited Staging Professional®, and a PA Real Estate Board certified instructor. Karen’s interactive real estate seminars include “Home Staging 101” and “Insider Tips to Selling Your House.” She has also been a featured speaker at conferences and colleges, recognized for her aggressive and targeted marketing methods that benefit both sellers and buyers. Karen can be reached at Karen.Boyd@LNF.com.

More Biz in Tough Market: Become Completely "Unreasonable"

An article from RealtyTimes.com, reports that before you start thinking about giving up on real estate, become unreasonable.  Become unreasonably focused on generating more referrals, become unreasonably focused on getting more business and become unreasonably focused on becoming the hardest working, value adding, customer service oriented agent in your market.  One suggestion is to publish an electronic newsletter aimed at your target market.  Be certain your newsletter provides valuable information that can help your clients with their current needs.  Also, create strategic alliances with others in the industry, such as mortgage brokers, closing attorneys or home inspectors.  Let them know you would like to establish a mutually beneficial referral relationship where you both pass business along to each other.  By becoming "unreasonably focused" on getting more business, you are almost guaranteed to make it happen.

What the Federal Housing Bill Really Means for Your Clients

An article from RISMedia.com, reports that last month, President Bush signed a bill aimed at giving those entering the housing market a financial boost.  Sandy Dunn, president of the National Association of Home Builders said, "First-time home buyers make up about 40 percent of the entire market.  They don’t have a home to sell and they bring demand to the market. As more than 2 million anticipated first-time buyers enter the market and claim the credit, this will stimulate buying up the housing ladder.”  Before a first-time home buyer can take advantage of the tax credit, they must qualify to buy a house and fully understand all that this new plan offers.  Market Tools conducted a survey of 1,029 adults with household incomes of $40,000 or more that found 77% of respondents were unaware of the new temporary tax credit.  However, 29% of survey respondents said the availability of such a credit would increase their likelihood of purchasing a new home now.   NAR President Richard F. Gaylord said, “Provisions to stem foreclosures are helpful, but a greater lift to the economy should come from higher mortgage limits, enhancements to the FHA loan program and the first-time home buyer tax credit.  These are excellent tools that will help buyers get into the market to take advantage of the unprecedented drop in home prices in many areas, as well as a wide selection of inventory, to make an investment in their future.”
http://rismedia.com/wp/2008-08-12/what-the-federal-housing-bill-really-means-for-your-clients/



Urban Village gets neighborhood OK for project

An article from the Denver Business Journal, reports that in Lakewood, the West Alameda Heights Neighborhood has approved development of nine acres of land near the Belmar mixed-use project.  According to Denver developer, Urban Villages Inc., the neighborhood changed protective covenants that allow for new construction at the location.  Residents of the neighborhood approved the possibility of two uses for the land - a senior living facility or office space.  Nick Koncilja, project manager at Urban Villages said in a statement, “This property is one of the best sites in Lakewood, and the development needs to be thoughtful and respectful of the immediate neighbors and Lakewood as a whole."
http://www.bizjournals.com/denver/stories/2008/08/11/daily23.html?b=1218427200^1683851

Above and Beyond the Sale: How to Provide Five-Star Service to Your Clients

An article from RealtyTimes.com, reports that five-star customer service is known to generate word-of-mouth lifetime referrals and it doesn't cost a penny.  Five-star customer service involves great communication with your client.  Amazing service throughout the transaction with a fantastic follow-up and a true desire to keep the client connected to your industry for years to come.  When you do something after you've been paid, it makes all the difference in the world.  Send your past clients information that helps them, after the sale, such as an annual analysis of their home's value in comparison to the neighbors or a predictions report for the upcoming year.
http://realtytimes.com/rtpages/20080812_fivestar.htm

Foreclosure sales dominate

An article from the Rocky Mountain News, reports that according to an analysis of the market by Boulder economist Michael Kone, 1 out of every 4 previously owned homes purchased in the Denver area during the heart of the summer sales season was a foreclosure.  The report also showed in Adams County, 1 out of every 2 homes closed from mid-June to the end of July was a foreclosure sold by a bank or other lender.  Kone used data from recorded sales for his study, so his analysis included more than homes sold by Realtors and tracked by Metrolist.  He has also noticed a rise in more expensive homes being lost to foreclosure.  Kone said, "It is a little concerning seeing this spread of foreclosure into the higher-price bands."  In Arapahoe County, 22.2% of the foreclosures were homes priced from $400,000 to $499,999.  Roy Alexander, CEO and president of the Colorado Housing and Finance Authority said, "CHFA views this as a positive sign that neighborhoods previously suffering from foreclosures are beginning to be re-stabilized through homeownership."
http://www.rockymountainnews.com/news/2008/aug/11/foreclosure-sales-dominate/

More Mortgage Tips

Fannie Mae announced last Friday that as of the end of the year, they will no longer purchase Alt-A loans.  Alt-A loans are loans that fall in between prime loans and sub-prime loans.  There are two main categories within Alt-A.  The first is loans with reduced documentation requirements, for which the borrower states either income or assets on the application, rather than providing proof of income or assets as they must do with a prime, full doc loan.  The second category of Alt-A loans is loans that have what is known as a "layering of risk".  A loan is said to have layered risk if one or more attributes of the loan fall outside the standard Fannie Mae underwriting guidelines.  Some example are less than a 5% down payment, credit scores below 620, less than 2 months of PITI (principal, interest, taxes, and insurance) in reserves, loans with subordinate financing, and interest-only loans. 
 
Does this mean that only people with great credit, income, and assets will be able to get a loan?  No, not at all.  The federal government is fully dedicated to getting people into houses.  The agency in charge of that is the Federal Housing Administration (FHA), which is part of the Department of Housing and Urban Development (HUD).  FHA loans have more flexible underwriting guidelines than conventional (non-government) loans, have smaller down payment requirements, don't require reserves, have no credit score limitations, and allow for relatives of the borrower to either give or lend the money for the down payment to the borrower.


Open The Doors And Buyers Shall Come—But Prepare First!

An article from RealtyTimes.com, reports that Open Houses can be a great way to drive buyer traffic to your home.  In today's market, the desire to physically come and see your home starts with a picture on the Internet.  Christine Rae owner of Certified Staging Professionals (CSP) and co-author of Home Staging For Dummies said, “Curb appeal starts on the Internet so it’s very important to make the pictures of your home attractive. You have two drive-bys.”  And if the Internet picture doesn’t sell your home, you might not ever get the buyers to actually do a physical drive by and come inside your home.  One trick of the trade Rae suggests before holding an Open House is to target the buyers you think are most likely to buy your home.  Pay attention to economic trends in your market and when advertising, feature the items that are likely to attract the targeted buyers.  Rae also suggests inviting your neighbors over for a preview.  Allow your neighbors to be the sales people, they just might have the perfect buyer for your home.