Jude's Real Estate Rumblings

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Brokerages Slow to Adopt Digital Marketing

Brokerages Slow to Adopt Digital Marketing - According to a recent survey, 76% of real estate companies spent less than 40% of their marketing budgets on digital marketing, devoting the rest of the money to more traditional media.  Approximately 58% don’t use search-engine marketing.  Of those that do, only 33% invest in search-engine optimization.  The report found that 53% of the respondents expect to increase their digital marketing budget in the future.
http://www.realtor.org/rmodaily.nsf/pages/News2010020205

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