What Nobody Teaches Realtors: Why Some Ads Work and Others Fail
From Laurie Moore-Moore at Broker Agent Social - Recently an agent told me, “I think I’ve finally written the perfect ad for a four bedroom/five bath home and I plan to use it with every four bedroom/five bath home I list.”
This agent was guaranteeing her listing would drop to the bottom of the desirability list, because in a competitive market, a generic ad rarely generates much more than yawns. Yet many agents write brochure copy, website copy, and ad copy that makes their listings sound just like other properties on the market.
