An article from USA Today, reports that the current real estate slump has convinced many real estate agents to start marketing a group not known for its home-buying habits: Twentysomethings. In order to connect with them, agents are unleashing a new breed of marketing tactics, from posting homes for sale on YouTube to building Facebook pages. Jacky Teplitzky, from New York-based real estate firm, Prudential Douglas Elliman said, "This younger generation is so technology-savvy, and because of that, they are changing the way real estate is being marketed and how brokers must use technology to successfully get to this group. This demographic is so important." Leslie Tyler, vice president of marketing at ZipRealty added, "In the market today, first-time home buyers don't have as much money to spend (on luxury homes), but they don't have a home to sell. If they're ready to buy and have good credit and a down payment, they're valuable to have. They're more of a sure thing. They're the customer of the future."
http://www.usatoday.com/money/economy/housing/2008-06-16-youtube-facebook-generation-y-buyers_N.htm
http://www.usatoday.com/money/economy/housing/2008-06-16-youtube-facebook-generation-y-buyers_N.htm
They certainly are on top of technology, so we need to be on top of it, too.
Good article. I've had more "twentysomethings" wanting to be pre-approved for financing in the last year than I have in all 8 years I've been in the business. And they are definitely technology-savvy. Thanks for sharing.