An article from RealtyTimes.com, reports that national, state, and local Realtor® associations are taking organized and active steps to provide some balance to the news and to correct and/or counteract some of the negative spin that goes beyond straightforward reporting. The National Association of Realtors® (NAR) introduced the "Surround Sound" campaign earlier this year. The purpose of the campaign is to counteract the barrage of negative messages with an effort to "surround consumers with messages about the opportunities currently available to them in today's housing markets." According to the NAR, the campaign reaches out to state and local associations, providing them with materials and showing them ways in which they can both reach the public and how they can best interact with media representatives.
http://realtytimes.com/rtpages/20080723_pushback.htm
http://realtytimes.com/rtpages/20080723_pushback.htm
It's too bad the media is pressing the market downward by reporting negative news and ignoring the positive. We're seeing more buyers, lower inventory, and many homes selling above asking price in Southern California, but if you only read or listened to the news, you'd be ready to slit your wrists(just a figure of speech!).
Cameron Novak
The Homefinding Center
Corona, California
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