An article from RISMedia.com, reports that in today's market, most agents probably feel they’re after anyone and everyone in the hopes of attracting someone who is looking to buy or sell a home. By “targeting” everyone, your message is bound to be broad and unfocused, and is unlikely to be direct enough to draw in your prospect. Targeting is very important because it will help you determine what you should say that will offer useful consumer benefits and where and how you should advertise. Targeting also means determining the geographic area you are interested in working in, and the price range of homes. You can focus both your thinking and your marketing dollars by targeting a specific segment of your prospects.
http://rismedia.com/wp/2008-08-20/who-in-the-world-should-you-be-working-with/
http://rismedia.com/wp/2008-08-20/who-in-the-world-should-you-be-working-with/
www.judesandvall.com
Jude
In today's maket of price drooping like rain from the sky, it's a great time to target investor's too. how you do it depends on your locality and your SOI. I work with a lot of investor's from out of state, and few local's. Depending on one area, it is also a good idea to start targeting first time home buyer's. Sooner or later, we will see a flux of first time buyer's coming out
that my 2 cents