An article from RISMedia, examines why you should consider giving information away for free in order to establish yourself as an expert. At it's core, real estate is about information. The job of real estate agent is to gather, understand and convey that information. When you give information away, you brand yourself as a trusted source of information. Prospects are interested in the information you possess. By establishing yourself as an expert, you will attract prospects to you. Internet marketers have used this technique for some time - they call it the pink spoon. The idea is to create interest in your product (you) by "developing a giveaway that establishes you as an expert."
http://rismedia.com/wp/2008-10-15/why-you-need-to-give-your-real-estate-expertise-away-for-free/
http://rismedia.com/wp/2008-10-15/why-you-need-to-give-your-real-estate-expertise-away-for-free/
www.judesandvall.com
You have to take RisMedia with a grain of salt. Their "articles" are actually paid ads. They published a few of my press releases and articles, but then asked me to pay $1500/month for the minimum exposure level for any more "article publishing." They are not a news place, they are a paid for article distribution disguised as news. Some of the reads are interesting, but with the understanding that they are not a news magazine.
PS. I'll be linking to your web site from Aurora, Bennett, Castle Rock, Centenial, Denver, Elizabeth, Genoa, Larkspur, Limon, Parker, Strasburg, CO later today.
Happy Selling and Listing.
Thanks Heath, I know about RIS Media but some of the articles are actually interesting and I think helpful. Thanks for linking!
Jude - I completely agree and have used this strategy to succeed in several past businesses. In fact I have made a FREE offer to fellow Realtors - you can read my AR blog to find out more info. Or you can check these 2 blog pages:
http://webrealestatetools.com/real-estate-tools/learn-how-to/is-google-ignoring-your-site
http://blog.DreamDesignRealty.com/coaching/plans
Drew Burks - Broker