An article from Realty Times, examines how you can gain leverage without building a large team. According to the article, the "greatest, easiest, and most profitable leverage in real estate sales is becoming a listing agent." The idea is that you are leveraging other agents to sell your inventory. Next, consider how you can create multiple streams of income. Each listing allows you to generate leads from signs, advertisements and the Internet. These leads can be converted into both buyers and sellers. Focusing on being a listing agent helps you gain control over you life - less nights and weekends. And finally, it should be your goal to spend less time per transaction. Sellers require less time than buyers. So, rather than a 50/50 mix, you'll want to have more sellers, unless you have buyer's agents working for you.
http://realtytimes.com/rtpages/20081031_leverage.htm
http://realtytimes.com/rtpages/20081031_leverage.htm
I understand that completely and it makes sense . . .but not necessarily in this market. I have 3 listings (and have certainly gotten some business from them) but right now I would much prefer to be working with motivated buyers. On two of my listings I am the third realtor, and they are all now priced competatively, but yet, no sales. And ultimately, that's the goal.
I have always heard, "he with the most listings wins", but I have to agree with Margaret in this market. Good buyers are gold right now.